When the plastic Swiss artist Pascal Knapp described CowParade the day for the first time, in the center of Zurich in 1998, perhaps even imagination that his idea had size range.
After he sold the copyright to the North American lawyer Jerry Elbaum, saw the project, the principle established as an alternative to the exhibition of works of art in galleries and museums, can be installed in various cities around the mundo.
The organizers of the CowParade Holdings Corporation, tell more than 4,000 cows have been carved in fiber glass and painted in different ways, raising more than eleven million dollars for social projects.
After passing through New York, London, Tokyo, Paris, Sao Paulo and 29 other cities, in September as "Cowriocas" will invade the "Wonderful City".
To the Rio CowParade, were selected 120 works by guest artists, receiving thousand reais, cache, as well as material to perform his work.
Businesses sponsor pay a quota of 35 thousand reais for each of the 120 cows, that the end of the exhibition, will be auctioned in a benefit event in support of Social Work of the City of Rio de Janeiro.
Some people are against the project, and say that art is just an excuse to put more advertising in the middle of disputadíssimo urban space.
Others believe that the work can be used to "critical interventions." When the controversy exhibition was mounted in Belo Horizonte, for example, three sculptures were targets of demonstrations. Cows "Cowburguer", "Gold" and "Mazoca" were pichadas with suggestive phrases: "fetish", "is vegetarian" and "buy my pain."
Matheus Felipe Dias, student of the course design and creator of the University Fumec the cow "Mazoca" rather than be offended by the violation of his work, has an interesting reflection:
"I think these speeches very valid. A talent that passes an ideal is not a vandalism, is a way to pass your idea. If cows have the right to be in the streets, why people would not have the right to express through them? . "
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